Stephen Loat

Insights from Campaign's latest webinar Credit: Freepik The Shift I recently attended Campaign's latest webinar, How Brands Win in AI Search: From Clicks to Consideration , hosted in partnership with digital agency Green Park Digital. The panel brought together senior voices from Diageo, L'Oréal-backed beauty start-up Noli, and Green Park's own search and insights teams. It was a very insightful conversation filled with practical advice that you will find sprinkled throughout

A reflection on AI and the creative process Credit: Freepik (Licensed via Freepik Premium) A search on Google suggests that of the approximately 650,000 people who climb Snowdon every year, the vast majority (around 80%) walk to the summit, whilst the remaining 20% take the train. We’re often told that, as humans, we are always looking to take the path of least resistance - A.K.A the easy route. If climbing Snowdon was simply about seeing the wonderful view from the top, then

Over the last few days, I've been trying to reflect on some of the key learnings from my PR career so far - the result of which is the...

Credit: www.freepik.com Okay, okay, you got me. * Technically*  I started my PR career in-house at a charity called the Oral Health...

Having now spent over 6 years in the PR industry, across a handful of roles and a variety of industries, I feel it’s time to talk about...

While once considered distinct disciplines, SEO and PR have become increasingly intertwined In today’s digital-first marketing landscape,...

An introduction to Digital PR Digital Public Relations (PR) is a modern evolution of traditional PR that leverages online channels to...

Public Relations (PR) is often misunderstood. Some see it as mere publicity, others confuse it with advertising, and many think it’s...

Editors Note: I originally wrote this blog in August 2019, having been in PR less than a year, but it seems just as relevant in 2025, if...